Unfortunately writing a book is not the most difficult part of the business and as much as I hate to admit it, it is a business. Marketing is the hard part. Just because you write a book and post it to Amazon, it doesn’t mean people will flock out to buy it. I have a degree in marketing and I spent years in sales. Easy-peasy–right? Uh, no!
I have scads of ideas but not scads of money to carry them out. I can’t hire a high-powered publicist to get my name out there or a market research company to tell me where I need to focus. It’s all on me. I’ve hired author PAs in the past but been disappointed. Perhaps I expected too much or didn’t know what I should have expected. I have a new PA now and happy with her services but there is only so much she can do.
I’ve been looking into participating in book signings around the country. I want to focus on signings geared to Westerns and Western writers as those are what I’ve been turning out lately. There is a big event in Deadwood I hope to attend in 2019. I also love to sew and create period garb. I hope to create some costumes resembling clothes some of my characters wear to dress in during the signing events to garner attention. As I mentioned before–scads of ideas. This will also involve a good bit of time and money. The events I’ve found are not inexpensive and then there is travel and accommodations to think about. I will need to sell a lot of books to break even. It’s a lot to think about.
I’ve run several promotions with Bargain Booksy but they want me to drop the price of my book to .99 for the event which means I only make .35 on each book sold. Most categories cost about 40.00 to run but Romances run in the neighborhood of 80.00. I usually sell 40 to 50 e-books during these promotions which is great for getting my books out there but it’s not a big money maker. It’s a good thing I didn’t get into writing for the money!
I’ve been working on a new project called Forty Weeks about a young woman in Tennessee who is assaulted and then heads north on the Oregon Trail. I had to do quite a bit of research, which I enjoy and learned a lot about the Trail. I’m 45K words into it and winding down to the conclusion. I hope you will all check it out when it’s live on Amazon.